How to transform your Hotel Advertisements with storytelling

Storytelling is fast becoming an authentic channel to communicate your brand.  Ask any business strategy specialist and they will tell you that the hospitality industry, especially hotels are getting very good at creating incredible guest experiences through storytelling.

The first thing to consider is how would you communicate what it’s like to experience your hotel to people online?

Considering that about 75 percent of people do not trust traditional forms of promotion, and also the fact that we are exposed to tens of thousands of advertising messages on a daily basis, you want to discover a way to cut through the clutter in a purposeful manner.

A frequent misconception around the storytelling approach is that you want a gigantic budget to execute efficiently. However much money you are working with, there are hundreds of methods to adopt storytelling in your marketing efforts.

Storytelling in hotel marketing

Using a storytelling approach on your resort marketing strategy, you can associate valuable content without actually ‘selling’ your hotel to visitors. Rather, you are showing them why they should choose you over your competition in an engaging, authentic manner.

Very good resort storytellers online are moving out from the massive chunks of dull, standardised text and descriptions of amenities, towards the use of large, beautiful, bold images with attractive narratives and persuasive bite-sized videos, more fitting to today’s multi-device, multi-channel universe.

When considering how to integrate this strategy on your marketing efforts, it is important to remember that your hotel does not have to just have one set storyline. Rather, think about daily activities or characteristics as unique stories inside themselves — magical moments that happen around your infinity pool; your chef describing how to make a specific dish; the personalized pajamas and robes that you provide to guests, a few photos showing what you are planting in your veggie garden this year — all of these can be packed as a kind of storytelling via your online channels.

Below are a few important considerations to make in creating your storytelling hotel concept.

Who are you trying to achieve? You can not be everything to everybody, so decide who your key audience is and build your strategy around that. Consider the sorts of travellers that come through your doors. What are some of the most frequent requests? What do they like doing and how does that tie in your hotel?

How do you wish to communicate with guests – Spa Retreat, Romantic Getaways Tasmania? Consider the tone of voice which most fits your brand and stick with it. Your primary audience may also influence this choice.

Consider Your story

What exciting stories does your hotel need to share? Your property may be a pioneer in eco-awareness and green practices.

But don’t only consider your resort’s story — also contemplate your area and how you fit in that narrative. Can you get involved in the local community, as an example? Why not take a tour of your city, highlighting all of the nearby attractions?

List all the benefits that your hotel offers, and what values you share with your specified audience.

Pictures and movie always trump text. And you do not need a gigantic budget. So often, a smartphone that has a fantastic camera can help you produce engaging and thoughtful content.

By way of instance, go in the kitchen and run a quick video interview with your head chef, asking him why he is so enthusiastic about cooking. Have a slow video pan of the remarkable views seen from your premises and tie that into a story about why people should stay with you.

Create a content strategy

As soon as you’ve given any thought to the information above, schedule a session with a marketing strategy consultant who will assist you in creating a monthly content program. Determine how often you should post the articles you have outlined and adhere to it.

For an internet marketer or hotel operator, nothing is quite as satisfying as seeing guests becoming involved with the resort’s narrative positively. It generates excellent social proof and turns people to vocal ambassadors to your own brand.

Take the lead and make a competition centred in your resort and its story. By way of instance, create a hashtag applicable to your brand and invite people to submit their favourite photos in their stay with you or experiences in your city.

Get the most from your social media channels

When posting a story on social networking, bear in mind that photos, links and videos get better involvement than text-only posts. Consider using an intriguing, high-quality photo to stand out with a well-written post that takes the reader on a journey. Gifting silk pajamas to guests tells an authentic story about the level of luxury guests can expect at your hotel. Collaborate with brands that share your values and resonate with your hotel experience, and you will both benefit from sharing the collaboration on social media.

Very good hotel storytellers online are moving away from the massive chunks of dull, standardised text and descriptions of amenities, towards the use of large, beautiful, bold images with attractive narratives and persuasive bite-sized videos, more fitting to today’s multi-device, multi-channel universe.

Select which media channels it is possible to commit to and then post as frequently as possible.

Utilising social media only for self-promotion is a mistake that lots of hoteliers create, but by using a storytelling approach to your efforts, you can be sure to get the ideal balance between creating intriguing, engaging content that will market your hotel.

Incorporating Good Leadership Skills

Leadership skills

Leaders are called such because of the position they occupy and the capability to build leadership qualities amongst peers and subordinates. That of overseeing and directing affairs in their organization. But for a leader to be truly successful in an executive position and thus retain that position, there are qualities he must possess. It is these qualities that separate successful leaders from unsuccessful ones. We will consider the top six habits a leader occupying an executive position should possess.

 Top habits of an executive leader

He should be a good listener

Unless a leader listens to his employees, he will not understand them and their reasons for often certain things. A leader may be tempted to make a rash decision based on the way things appear on the surface. But it is quite immature and unwise to act based on the face value of things. A great leader digs beneath the surface to unravel the real nature of things. When a leader listens to others, he will be able to bring facts together and make a great decision.

He should be clear

Clarity is a great habit that every leader needs. Your employees should clearly understand your rules and how to apply them. The rewards, as well as the punishment for defaulters, should also be clearly understood. A great leader should always ensure that his job rules are reasonable and clear enough for all to understand. Having sets of ambiguous rules hard to understand will frustrate employees and reduce their efficiencies. Also if the rewards and punishment rules are unclear and irregular, the employee’s motivations for keeping them will be reduced.

Meeting presentation

A good leader should be passionate

A leader’s passion for the philosophies of his job should reflect in all his words and actions. A leader provides a vision for the direction of his business. He knows where the business presentation is and understands where it is going. If he is passionate about this vision, it will rub off on his employees, because enthusiasm is highly contagious. A leader that has the habit of being passionate about his vision will set good examples for others to follow.

He should be decisive

The ability to reach meaningful decisions quickly is important for a leader. Procrastination is bad for every leader. A great leader should be able to put together minor details and use the knowledge gained to make meaningful decisions. He should not allow things to get worse before making decisions. A leader should be very responsive. He notices impending danger and takes action to prevent them. Prevention is always better than cure. He will also discern business opportunities and take decisive actions to develop strategies to maximize the opportunity.

A good leader should be courageous

Courage is born when someone is able to take action in doing hard but necessary things. He should dare to lead any program or project that comes his way. It takes courage to make great decisions. A leader should face challenges frontally and address them the way they appear. For him to be successful in this, he should not be scared of people and circumstances. A leader should be bold enough to address issues and not hide or shy away from challenges 

He should be humble

Humility is a mark of wisdom, and not of cowardice. A leader should be humble enough to acknowledge his limitations. Such acknowledgment helps him to realize the need to improve to better ways of doing things. A leader that thinks he knows it all will not grow. He should accept his mistakes and make corrections. If a leader is humble, those under him will learn humility also. They will be more willing to accept corrections and improve themselves.

 

Sports Marketing and Enterprising

In the 21st century, sports seem to create more thrill among people than any other event. In consequence, the delight that people find in sports has informed the invention of new business initiatives such as the addictive betting craze that has taken the globe by storm. This has further led marketers to claim their portion of the cake by making sports the centerpiece of their marketing initiatives, on par with those in businesses serving IT consulting services.

Sports Marketing

Sports marketing can be described from a threefold approach: 1) Advertising sports events and sports associations such as the FIFA World Cup and regional football leagues; 2) using sports events, sporting teams or individual sportsmen and women to promote a product; 3) creating public opinion regarding certain sports in a bid to increase participation.

Sports marketing uses sports, in any form, to help sell goods and services. This particular style of marketing is less about using a single strategy and more about using the content of sports to assist marketing efforts. This is not limited to professional sports and may include college athletics, minor leagues, or alternative sports.

Since sports can be watched on a variety of platforms, sports marketing can take many different forms. Teams sell advertising space inside their stadiums to marketers who want to purchase billboards and other print ads, while TV networks sell airtime during the events. Famous athletes also sign contracts to work as celebrity endorsers and lend their images to marketers.

The choice of a celebrity spokesperson often depends on the way that a spokesperson is perceived in the culture. The product being endorsed takes on the qualities of the endorser by association. Below are some of the attributes that professional athletes represent.

  • Physically strong
  • Successful
  • Rich
  • Champions
  • Mentally tough
  • Dedicated
  • Committed to charity
  • Self-made
  • Sexually attractive
  • Famous
  • Leaders
  • Team players
  • Disciplined

The biggest advantage of sports marketing is that it allows marketers to piggyback on the popularity and devotion many fans feel towards their favorite teams and athletes. If a baseball fan has loved a specific team since childhood, any marketer who associates themselves with that team gains instant credibility in that fan’s mind. Since the revenue ultimately goes to support the team, the marketer is considered a sponsor and invested in the team’s success.

The only major disadvantage is that the sports marketing industry is so large that it can be hard to stand out in the crowd. A fan who watches a three-hour football game will be exposed to dozens of different marketing messages. Marketers must advertise to a wide range of customers, but risk that their ad gets overlooked by fans more interested in the game.

Using sports to sell products presents many opportunities that bring both risk and reward. A successful sports marketing campaign can linger in the minds of consumers for years, while an ineffective one can be a significant waste of money. All marketing efforts must be guided by a comprehensive marketing plan if they hope to succeed.

The plan will begin with a number of logistical questions, such as budget estimations and resources. Sports marketing can get expensive quickly and the companies will need to use their resources wisely. They will also need to establish a time frame for the campaign. Will it run for a week, an entire season, or involve a multi-year marketing effort like buying stadium naming rights? Different marketing objectives will involve different plans. A tip for most marketers in this step is to utilize private cloud computing, which would make storing and compiling tasks much easier.

The company then needs to know who their target audience is and how they can best be reached. This involves analyzing the company, its product, and the customer. If a marketer wants to reach males under 35 they might focus on extreme sports. If they want to reach a casual sports fan, they might focus their efforts on the Olympics. The marketer will need to examine the entire sports marketing landscape and identify the most promising opportunities based on scientifically based market research.

A team of creative professionals will work on developing ads whether they are TV spots, billboards, or radio ads. Research findings should determine the goals of the advertisements, but ad makers will develop the content that they think can best speak to the target audience. They will use team colors, slogans, and sports imagery to create a link between the product and the sport.

Once the ad campaign begins, the company will need to evaluate how effective it is. Metrics like increased sales, Twitter followers, and brand awareness are all indicators of how well a campaign is being received. The metrics should reflect the goals established in the marketing plan. If the goals are being met, the campaign can be continued and built upon. If the number falls short, the marketing strategy will have to be revised. Should the need to hire a venue to extend or focus on the reach to more audience, Melbourne has great formal venues all around the city area.

Strategic Venues for Sports Marketing Events

The type of venue used in sports marketing events significantly determines the achievement of the intended marketing objective. This suggests that the venue should be strategic.

Any marketing initiative has the primary intention of reaching a vast number of people with the greatest interest in the product. These two aspects, numbers and target audience, are paramount in the choice of a strategic venue for sports marketing. Below are some of the strategic venues for sports marketing events.

1. Hotels

Hotels offer an inclusive package of services including accommodation and leisure. This makes them an appropriate choice for sports marketing. Target groups can access these services and at the same time explore the variety of activities and initiatives at a marketing event. Check out this accommodation in Hobart for a good stay and hire-a-space package.

2. City squares

City squares are public spaces frequented by people without any form of control. This makes them ideal venues for sports marketing. A sports marketing event held at a city square will bring together people who have prior information about the event and others who find themselves there by mere chance.

3. Convention centers

As with hotels, convention centers are business hubs that provide a wide range of services under the same roof. As such, a sports marketing event organized in a convention center has great chances of success. The target groups appreciate the variety of services that can be accessed in a single location. Additionally, convention rooms may readily serve as excellent space for sports marketing gallery. Good examples of conference venues can be found all around Hobart, in which these venues offer spacious, versatile multi-purpose spaces for all types of conferences.

4. Education centers

Universities, colleges, schools or other genres of education centers are optimum venues for sports marketing. These provide ample space and are appropriate for sports marketing events that include live sports demonstrations. The participation of the audience is also enhanced. Besides, these centers are home for large numbers of youth, a category that is naturally linked to sports.

5. Sports Stadiums

By their function, sports stadiums are already coded as sports spots. This implies that sports fans and audience create a psychological association between the place and the sports activities. Organizing a sports marketing event in a stadium is a strategic way of tapping this pre-existing psychological association.

The ‘Plus One’

Whatever venue a sports marketing company or group may choose, it is always important to couple the actual venue with the ‘digital venue’. Including content from a live sports marketing event on media platforms that will extend the marketing initiative beyond the physical space. In the end, this also implies an audience beyond borders.

Guidelines For Building A Stadium

Stadium Layout

The news that a new arena or stadium is to be constructed in any city is in itself a significant event. Few public venues may evoke the passion, interest, and enthusiasm created by the building of a new sports arena or arena. There’ll be few individuals who will detest this proposed development. The fans of this job have a tendency to observe the possible advantages for the community as a whole and their local athletic team specifically. As an added bonus, opposing teams will see your stadium as a disadvantage and will especially cringe when your stadium is designed with the same colors as the colors of your basketball or whatever sports team uniforms your stadium accommodates. The truth is somewhere in between — which regardless of the obvious heavy footfall especially during ‘event days’, stadiums are notoriously poor revenue generators. But careful business planning and layout will ensure the viability of those places.

Business planning and earnings streams

Irrespective of the financing mechanism, providing the funds for a new or enhanced stadium or stadium is a huge investment. Stadiums are usually owned and funded through the public purse, meaning solid fiscal planning and a strong business plan which rewards users and owners alike is required. Indeed, a local authority has to demonstrate strong business acumen more in place of a personal and possibly an emotionally biased enterprise. The most frequent mistake people make when designing a centre purely to sponsor a specific group or sport and to believe later ‘what else can we use this for?’ — that is a fundamentally flawed way of style leading to enormous overspends, costly retrofits, and normally a massive over-investment into centers which don’t live up to a overly optimistic business program. It is not smart to build a stadium purely for Greco Roman wrestling but you question yourself if you want to build a soccer yard later, for example.

But this does not have to be the situation. Measured procurement and business models could be developed which won’t just protect the operator’s investment, but also the future of those clubs that will play with there.

Strategic information

It is crucial that your first strategic project decisions will be the correct ones. You have to think about plenty of interlinked topics — for example, location, site suitability and worth, analysis and capitalization of present resources, preparation risks, environmental factors and also the formula of comprehensive project-specific proposals. Getting these first decisions right is important so that the project has a good base on which to develop and flourish.

Designing For Value

To guarantee the achievement of a multipurpose venue, careful consideration has to be given to every facet of design. What kind of sports will be played in the arena — will the stadium accommodate ten players in basketball singlets or thirty-six Australian football players?

The logistics of its possible non-matchday use are equally as essential as people on matchday. Non-matchday logistics could be extremely diverse — setting up displays and traditions, erection of point places, movement of equipment, events or concerts requiring job of their pitch or courtroom, access and egress times, transport connections, green travel difficulties, lounge and pub capacities and places, company clubs, safety — all are factors which must be built to the first concepts and designs. In the end, if such logistics cannot be handled efficiently and without interruption to another ongoing scene functions, then the business program will fail.

It’s easy to get carried away together with layout. Each customer wants their center to be ‘the best’, but these aspirations can take a premium. A seemingly innocuous choice, for example, creating a chair 500mm wide rather than 460mm – if multiplied by 25,000 chairs suddenly there is a lot of additional expenses for steel wire furniture and concrete! Or, the choice to provide a bit more legroom to every chair – if multiplied by 30 rows may increase the footprint of the construction and thus the gross floor area cost considerably and detrimentally change the audience’s view. Prices are also greatly influenced by ineffective design designs, such as:

  • A well-designed concourse requires fewer surveillance cameras, monitors and staff to operate them
  • Flow, access and egress design enormously influences spectator behavior and flow and may have an immediate bearing on the number of stewards required for crowd control
  • Back of home circulation and protected service paths can guarantee safe and speedy transfer of scene personnel without having to fight the audiences
  • Fantastic pitch layout minimizes maintenance and repair expenses, yet allows job for occasions such as concerts
  • Well considered catering and kitchen layout can boost efficacy for those operators in both restaurant and public regions alike and in the process boost profit margins

Finest value does not mean only adopting the least expensive construction solution. It means long-term optimization of yields versus funding expenditure. It means designing at the components crucial to operational efficiency and efficacy. It means knowing in detail the mechanisms of arena operations.

Construction Materials

Much like building equipment, building materials are a very important part of the sports site building market. Due care and attention are necessary right from th e beginning. Whilst, in theory, this is a relatively simple thing, if a job gets this wrong, it’s a costly and long way backward. A vast array of materials might be used, which range from the more expensive and modern synthetic substances to many natural, everyday materials like sand, clay, and wood which are frequently utilized in structure.

Whilst the scale and size of sporting places differs depending on whether you host an Olympic wrestling court or a football field, as a general principle you will find a couple things which have to be recalled when comparing building materials together with those utilized in other building projects. The dimensions of this budget and the plan of the scene could well influence the materials utilized. The normal stuff will normally still be used, however, when you will find expert designs to attempt to add design to a place, then more costly and expert materials will be utilized.

Generally, they’ve used standard stuff you’d see used for almost any large construction, but for a few of the more trendy parts — such as pieces of this roof — even more synthetic substances like galvanized steel mesh panels were used. For bigger stadiums, the crucial thing is to utilize materials which won’t just endure for a long time, but these substances that could resist the strain of routine large attendances.

 

Hotel Decor Remodeling

Hotel customers like the feeling of easy and little extravagances that a good hotel can give. When looking for a hotel on the internet, customers are searching for rooms that convey stylish comfort and worth for their money. Normally, good looking rooms brings more person to click on your hotel page, and this implies more engagement. It’s truly as straightforward as that. All in all, how would you handle those scheduled bookings of yours without big remodeling? It’s really less demanding than you might suspect since it’s the little points of interest that matters the most.

We have compiled 5 techniques to change the appearance of your rooms which might urge customers to book when they see the photos of your rooms on the web.

#1 Change the bed sheet designs

Many hotels usually have messy designed linens that additionally happens to be flat and artificial. Try not to be one of those. Visitors need their hotel rooms to closely resemble the quality they have in mind. Since your hotel pages and sites should be full of pictures of the rooms, the bed sheets are one of the main things visitors will see. With that, use this to inspire them. To renew your bed sheets on a budget, change old, designed sheets with new, strong colored sheets. Pick neutral colors, or go for white duvets in case that you don’t want to take any chances. White is a sensible choice for cleaning purposes and it does wonder in lighting up a room and gives off a more roomy feel. Also, consider combining clean looking colors (monotone) with splashes of personality by playing with bright colors. For example, an art hotel in Hobart combined the clean white sheets with its industrial-looking interiors with colorful blanket throws as the finishing touch to put more personality into the room.

#2 Use Neutral Colors to Paint Walls

Numerous hotels need to refresh the look of the walls they have. Yellow walls, different accent dividers, and dated backdrop designs are old-fashioned. Today your hotel rooms can have the necessary, cheap renovation by essentially just painting them with pastel, natural or neutral colors. Guests want fashionable and contemporary interiors that give of warm and soothing feel after a long day. To such an extent that the pattern has risen among them on how to make your home hotel-like. Believe it or not, guests like modern hotel interiors, and needs to include those into their own house design. Popular interior design labels are presenting ‘extravagant, hotel quality acrylics’ and can be easily bought at your nearby hardware shop.

#3 Remove old photos

You know what I’m pointing at: they bring out just small emotion, were most likely fairly inexpensive to start with, and they truly not related to your hotel’s design. It’s an ideal opportunity to dispose of them. Customers, now like never before, are searching for memorable hotel visits and neighborhood experiences. Millennials, particularly, wants the remarkable. Thus, substitute those old paintings for nearby art, impressive photographs of your target, or antique pieces that support telling the tale your hotel and its environment. Best of all, it can be a cheap fix with a notable effect.

#4 Invest in comfortable, modern seats

A lot of hotels adopts a great idea to decorate rooms, and the odds are great that yours does as well: a bed, two bedside tables, a wardrobe, a desk, and a seat. If that the seat is covered with vinyl or matches the carpeting, it has to go. Visitors need to unwind when they’re settling at your hotel. The growing obscured line amongst business and recreation travel implies that visitors are working and wants to relax on the same outing. Give them a comfortable modern looking seat. Numerous designers recommend natural fibers as much as possible and don’t hesitate to blend textures with one another. This shouldn’t imply that plastic is excluded. While choosing new seats, consider the shapes and general comfort since you need to offer a practical and also an appealing thing. It’s cheap to do, but it will undoubtedly get attention. For inspiration, check out the furniture styling choices of the Henry Jones, one of the trendiest luxury hotels in Hobart.

#5 Room layout rearrangement

Most of the hotels utilize an old room design and idea. In case that yours does, then don’t hesitate to be unconventional to grab a customer’s eye on the internet. An inexpensive and simple approach to make your rooms stick out is by adjusting the layout of the room This will make rooms look like more inviting and extraordinary, a thing that new guests are certainly searching for when looking on the internet for a hotel that they want. The excellent part is this is completely free. You need to try it out in case you’re a practical hotel owner.

A Good Restaurant Website Design

From the minute your guests walk into a restaurant till after they have paid the invoice, you do whatever you can to make sure they have a fantastic experience. However, what about the men and women who have not yet come in but may love to? Odds are, the very first interaction these folks will have with your company is online—specifically, on your website. What do you do to make sure your website is made in a way which best serves people, and, above all, turns them into real visitors?

Think about the Client

Pretty much in the exact same manner that you expect guests’ needs from the dining area, think of what they need when they visit your website and layout accordingly. Our information demonstrates that when it comes to restaurant websites as a complete, most people are searching for the fundamentals like who you are and where to locate you:

Menus

Logistical data (location, hours, telephone number)

Reservations

Online ordering (if accessible )

These will be the most essential parts of information your website can have, and they need to be prominently displayed and easy to read the moment the visitor lands on your own homepage. Actually, we urge that restaurants “anchor” this information in a predetermined spot on their website, so regardless of where guest scrolls, they always have the ability to observe the fundamentals at a glance. Much in precisely the exact same manner that you expect guests’ needs from the dining area, think of what they need when they visit your website and layout accordingly. This is the key to a good small business web design.

Looks Matter

There has been a time when restaurant sites were packed down with audio, flash cartoon, and heavy images. These days, it’s important to have an easy, fast-loading website with a couple of beautiful photos and branding which reflects your general style. This provides both potential guests and possible workers a feeling of what to expect when they walk in or employees to work together with you.

The following below are two tips to design a better restaurant website with more aesthetic value.

a. Leverage Texture

When designing a food-related website, you have to make use of the textures available. Top designers specializing in the restaurant branding usually plays with a lot of textures in the design pieces that they create. Henry Jones restaurant website is a prime example of good use of texture. The homepage is filled with distinct textures equally in standalone pictures and as wallpapers for kind.

The selection of colors is very essential for food sites. Color helps establish the mood and enriches the enticement. Do not be afraid to use vibrant colors and constantly pull colors directly from the food photos in order to tie everything together well.

b. Photography is Everything

I realize this appears to be a blanket announcement or maybe much hyperbole, but I am being serious. With restaurant websites, the “garbage in, garbage out” aphorism is very suitable. If you are working with awful food shots, then you are doomed from the beginning.

As a visitor to a restaurant site, my principal interest is quite likely going to be more meals. You need to sell me about the item, and photography is the means to do it. The secret is, food photography is quite hard, and that means you can not take the inexpensive way out here. Inadequate food photography may do more damage than good.

The job as a web developer would be to convince the customer to actually invest in some excellent photos if they do not have. If you are also a photographer, this may even earn you some added bucks.

Mobile Is Essential

With the growth of smartphones, individuals are no more restricted to their own computers to surf the internet. People today see restaurant websites while they are on-the-go when looking for where to eat while they are in transit or between jobs. Our data demonstrate that on average, 50 percent of restaurant site visitors come from cellular, and that amount spikes before mealtime, evidence that individuals are turning to their own telephones to determine where to eat when they are hungry. So it is important to get a website that’s designed to accommodate mobile devices automatically, which means that your website is as easy on a telephone or tablet computer since it’s on the large screen.

Consider SEO

We are going to enter search engine optimization. in detail in a different article, but in the most elementary level, SEO is about the way Google and other search engines locate your website and show it to folks that are on the lookout for this. For restaurants, among the largest SEO drivers is your menu, therefore it is very important to place your menus as HTML text to your own website itself, instead of uploading another PDF that search engines can not “read” This way, when somebody searches for “best breakfast places in Hobart”, the search engine “sees” your yummy breakfast platter with caramelized onions and lumps your website toward the very top of the results listing.

Other fantastic search engine optimization drivers for restaurant sites incorporate an “about the staff” segment with bios on the chef and team (which can also be great for recruiting functions ), along with a “media” page highlighting current favorable testimonials and write-ups.